The maintenance of beauty sometimes requires the assistance of a professional. With Body and Beauty by Imma, clients experience cutting-edge beauty solutions as well as joy lightness, and a positive mood after undergoing procedures.
We conduct a competitor research, spoke with exciting customers about how we can make reservation and overall experience more pleasant. We designed a streamlined and intuitive digital experience that makes customers feel comfortable, confident and safe throughout the booking journey. Also we decided to add more detailed information about procedures to avoid confusion and strengthening the business expertise. Along with improved user experience, we also reconsidered colour and typography to better include the concept of the community, and tackle new user groups.
After deep research and analysis, we come up with an optimized site structure based on the requirements of the project, and also study the information about the procedures in detail so that users receive all the necessary information and they don’t have any questions.
To keep experience consistent between online and offline we decided stick to the gray achromatic palette. To meet aesthetics and sales we designed accessible list of services with prices and the possibility of online booking.
For development we were using Webflow platform, adding some custom code for CMS library to enable more accessible way to manage website content without platform experience. After development, we tested all the pages on different devices, checked the correct display of information, made sure that the product was working properly and there were no bugs.
I needed a modern and user-friendly website through which clients can get all the information about the services provided and sign up for them without any problems. In addition, it was important for me to convey to users the atmosphere of lightness and comfort that is typical for my beauty salon. It was a pleasure to work with the team, they are responsible and open to communication. The site turned out to be very good and even better than what we originally planned.
